Communication professionals work within networks daily. Being able to understand the structure of these networks, means that the professionals are able to develop more effective communication strategies. The Synap platform aimed at the communication professionals has a number of products to deal with distinct communication challenges.
Stakeholder Mapping
Mapping out the structure of stakeholders is a fundamental part of developing any communication strategy. Synap's tailored Stakeholder Influence Mapper allows communication and PR professionals to highlight for themselves, and their clients, the structure of interaction amongst key stakeholders. It also indentifies those stakeholders that are influential, and those that can act in brokering roles.
Community Views Mapper
Many communication assignments generate a large amount of data that is about opinions and view points. This is most evident in large government and NGO consultation processes. The challenge is how to make sense of this information in a robust way, that identifies the structure of the key ideas, and helps the information back to end users is an engaging, interactive, and easy to digest way. Synap's Community Views Mapper has been designed for this purpose. It identifies the ideas/opinions that are influential across the community, and the ideas that connect up disparate groups.
Conference Influence Analyser
Networking is often one of the key attractions of conferences. Synap will allow you to add an extra dimension to networking at conferences by allowing delegates to explore and visualise the conference network. Historically, social network analysis would have been a lengthy and expensive assignment. Today we deliver high value insight in a timely, affordable package.